Managing Product EOL

The EOL event is costly, and often triggers the entire cycle to start anew. More and more, product EOL and redesign is being forced by component obsolescence, forcing recovery of the design and introduction cost over a shortened product lifetime. Rapidly evolving component technology forces a collision between the irresistible force of the technology wave and the immovable rock of commercial product lifecycle inertia. The way this wave and this rock resolve themselves will say a lot about the ‘always connected, everywhere, from everything’ world so many of us expect. This whitepaper will show how the OEM can insulate his product from component side obsolescence and maintain continuity of supply to his market for a decade and more. Read on~

Phoenix or Sitting Duck? What is Your Response to RoHS

RoHS (Reduction of Hazardous Substance) guidelines seem to be forcing many semiconductor components into premature end-of life situations. OEMs, dependent on these components for products with long life in the market, are in a quandary. Should they redesign, or make a ‘lifetime buy’ of the EOL components? Perhaps the companies who adopt lifetime buy strategies will become ‘sitting ducks’ in the competitive arena, while more adaptable companies will emerge from the EOL RoHS fire as the ‘Phoenix’ with even more features and a stronger customer value proposition. The best solution to RoHS/EOL may be to adopt fast turn design methodologies and accelerate the development of more competitive products. Read on~